Client:
Goji Labs
Industry:
Product Development & Digital Innovation
Country:
Los Angeles, USA
Service:
Executive Search & Tech Recruitment
Background
Goji Labs is a digital product and app development company based in Los Angeles. They work with startups, scaleups, and enterprises across industries, helping transform ideas into scalable software solutions. With a growing portfolio of projects and increased demand from clients, Goji Labs faced a critical moment in 2024: they needed to rapidly expand their product and engineering teams. The main challenge was finding highly specialized talent — particularly in Ruby on Rails and product management — while keeping hiring speed high enough to support ongoing delivery.
Challenges
When Goji Labs approached OnHires, they were scaling fast but confronted several hiring obstacles:
Intense competition for senior Ruby on Rails engineers. US and EU markets were saturated, making it hard to attract candidates with both technical depth and startup-ready adaptability
Balance of seniority across roles. Goji Labs required not only senior engineers but also mid-level developers and product managers to create a well-structured team.
Multiple simultaneous hires. Ten positions needed to be filled in parallel, demanding strict prioritization and a scalable hiring proce
Tight timelines. Delays in hiring would directly affect client project delivery, risking revenue and reputation.
Global search requirements. The company needed a broader sourcing strategy that went beyond the US, tapping into LATAM and CEE talent pools without compromising on quality or cultural fit.
Solution
OnHires designed a tailored recruitment strategy to address these needs step by step.
Dedicated hiring team. A project manager, two tech recruiters, and two sourcing specialists were assigned exclusively to Goji Labs. This ensured constant communication, rapid iteration, and full transparency of progress.
Global sourcing campaigns. We combined LinkedIn Recruiter, GitHub, and Stack Overflow outreach with OnHires’ proprietary database. This allowed us to access candidates across the US, LATAM, and CEE, building a diversified pipeline within days.
Structured candidate evaluation. We developed role-specific scorecards for Ruby on Rails developers, front-end engineers, and product managers. Each candidate was assessed on technical expertise, problem-solving, communication, and cultural alignment before reaching Goji Labs’ hiring managers
Process optimization. Weekly reports with pass-through rates, time-to-shortlist, and candidate feedback allowed Goji Labs to make data-driven decisions. We also benchmarked compensation in each region, ensuring competitive yet sustainable offers.
Scalable delivery. To handle multiple simultaneous hires, we ran the recruitment process in parallel sprints. Shortlisting was delivered in 12 days on average, while final hires were completed within four weeks.
Results
Through this collaboration, OnHires successfully closed 10 key roles for Goji Labs:
4 Ruby on Rails Back-end Engineers
2 Front-end Developers (including 1 Senior)
1 Kotlin Developer
1 Product Manager
1 Associate Product Manager
1 Technical Product Manager
The outcomes exceeded initial expectations:
Diverse sourcing coverage across 3 regions (USA, LATAM, CEE), ensuring both high-quality and cost-efficient hiring
Average time-to-shortlist: 12 days, significantly reducing initial bottlenecks.
Average time-to-hire: 28 days, compared to a market average of 45–60 days.
91% offer-acceptance rate, showing strong alignment between candidates and Goji Labs’ value proposition.
Diverse sourcing coverage across 3 regions (USA, LATAM, CEE), ensuring both high-quality and cost-efficient hiring
By filling these roles, Goji Labs expanded its capacity to deliver complex software projects on schedule, strengthened its engineering backbone, and built a well-balanced product management team.
“OnHires became an extension of our team. They understood our needs, brought highly relevant candidates, and helped us close key roles faster than expected. Their structured process and global reach made all the difference.”
Head of Product, Goji Labs
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